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There is a prospect that in the coming months, is launching a new line of BNDES financing dedicated to the hospitality industry, specifically for reform and renovation of hotels. With the achievements of the World Cup in 2014 and the Olympic Games in 2016, associated with the resumption of growth of national economy, the need for renovation of hospitality becomes even clearer. Furthermore, it is natural that new investments are necessary for hotels to remain competitive and profitable. But what to do with the resource that will be available? How to determine whether to reinvest in the hotel will bring significant benefits to the entrepreneur?
The investments in the hotel market may be destined to the development of new ventures such as the renovation of existing hotels. The first option is more interesting in a market that still requires much development, in which the available supply is far below the demand for lodging. The second is more advisable in mature destinations, where there is a balance between supply and demand for hotel accommodation, but who has a set of projects that are already worn and unattractive.
In Brazil, most of the markets experienced a sharp increase in supply in the early 2000s. Only in the last two or three years these markets began their recovery process, which occurs despite the strides, still do not provide adequate daily to generate good returns for new hotels. Thus, renovate existing hotels shown as the most appropriate alternative.
Despite a general perception that the World Cup will generate strong demand for housing, new investments should be understood in a constant demand, regardless of either peak occupancy to occur. Accordingly, there is a provision in an appropriate volume of hotel demand, but that is outdated compared with the new incoming products on the market. Thus, new investments for the renovation of old projects allow them to be upgraded to current demands, encourage national and international tourism.
Renovate or Relocate?
However, by reinvesting in hotels, the action may be intended to renew an enterprise, so you can stay young and with the same pattern, or one can consider a repositioning, to suit the new demands of the market. To decide between these options, one must consider several variables. Initially, the expression changes in the economic profile of the target, the trends of competition and even the changes that occurred in the vicinity of the hotel since its opening. On that basis, determines whether the hotel should continue the same pattern, only to undertake a renovation, or whether it should adopt a new standard of product being repositioned in the market.
The economic profile of the city where the project is included has high correlation with the profile of their demand for hospitality. Agribusiness, financial system and services, industry, commerce, public sector, leisure resorts, each of these economic activities generate a kind of demand for hosting different needs and consumption habits quite characteristic. Thus, changes in the economic profile of the city to change the predominant activities, can alter the public accommodation, changing also the characteristics of the product more suitable hotel.
The reform of a hotel must also take account of new competing products. Latest products meet the standard requirement of the modern consumer, so that they become important references for renovations of old hotels. But above all, the challengers eventually change the range of good opportunities on the market is saturating a particular segment, is leaving gaps in others.
The location should also be thoroughly analyzed. Over time, the dynamics of urban development significantly alters the vocations of each micro-location. Regions may become more or less noble, offering services in the surroundings may change, or even the economic profile of the region may change due to the opening or closures of major companies. Added to this the very question of displacement, which may facilitate or hinder access to and from the hotel to be reformed.
Considering these variables can determine the most appropriate placement for the hotel after the reforms. This determines the degree of sophistication that should be adopted, as well as some other needs structural changes, such as rooms, areas for events, restaurants and leisure areas.
SOURCE:http://www.hvs.com/article/4225/como-reinvestir-em-hot%C3%A9is/
There is a prospect that in the coming months, is launching a new line of BNDES financing dedicated to the hospitality industry, specifically for reform and renovation of hotels. With the achievements of the World Cup in 2014 and the Olympic Games in 2016, associated with the resumption of growth of national economy, the need for renovation of hospitality becomes even clearer. Furthermore, it is natural that new investments are necessary for hotels to remain competitive and profitable. But what to do with the resource that will be available? How to determine whether to reinvest in the hotel will bring significant benefits to the entrepreneur?
The investments in the hotel market may be destined to the development of new ventures such as the renovation of existing hotels. The first option is more interesting in a market that still requires much development, in which the available supply is far below the demand for lodging. The second is more advisable in mature destinations, where there is a balance between supply and demand for hotel accommodation, but who has a set of projects that are already worn and unattractive.
In Brazil, most of the markets experienced a sharp increase in supply in the early 2000s. Only in the last two or three years these markets began their recovery process, which occurs despite the strides, still do not provide adequate daily to generate good returns for new hotels. Thus, renovate existing hotels shown as the most appropriate alternative.
Despite a general perception that the World Cup will generate strong demand for housing, new investments should be understood in a constant demand, regardless of either peak occupancy to occur. Accordingly, there is a provision in an appropriate volume of hotel demand, but that is outdated compared with the new incoming products on the market. Thus, new investments for the renovation of old projects allow them to be upgraded to current demands, encourage national and international tourism.
Renovate or Relocate?
However, by reinvesting in hotels, the action may be intended to renew an enterprise, so you can stay young and with the same pattern, or one can consider a repositioning, to suit the new demands of the market. To decide between these options, one must consider several variables. Initially, the expression changes in the economic profile of the target, the trends of competition and even the changes that occurred in the vicinity of the hotel since its opening. On that basis, determines whether the hotel should continue the same pattern, only to undertake a renovation, or whether it should adopt a new standard of product being repositioned in the market.
The economic profile of the city where the project is included has high correlation with the profile of their demand for hospitality. Agribusiness, financial system and services, industry, commerce, public sector, leisure resorts, each of these economic activities generate a kind of demand for hosting different needs and consumption habits quite characteristic. Thus, changes in the economic profile of the city to change the predominant activities, can alter the public accommodation, changing also the characteristics of the product more suitable hotel.
The reform of a hotel must also take account of new competing products. Latest products meet the standard requirement of the modern consumer, so that they become important references for renovations of old hotels. But above all, the challengers eventually change the range of good opportunities on the market is saturating a particular segment, is leaving gaps in others.
The location should also be thoroughly analyzed. Over time, the dynamics of urban development significantly alters the vocations of each micro-location. Regions may become more or less noble, offering services in the surroundings may change, or even the economic profile of the region may change due to the opening or closures of major companies. Added to this the very question of displacement, which may facilitate or hinder access to and from the hotel to be reformed.
Considering these variables can determine the most appropriate placement for the hotel after the reforms. This determines the degree of sophistication that should be adopted, as well as some other needs structural changes, such as rooms, areas for events, restaurants and leisure areas.
SOURCE:http://www.hvs.com/article/4225/como-reinvestir-em-hot%C3%A9is/
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